I’m constantly scouring to make sure I find stuff.” “A lot of information comes on Instagram on what’s the next drop. “It gets in the way of everything,” says 36-year-old Washington Heights reseller Andre Arias, who counts 47,000 followers on his Instagram account. (A representative for Kith declined to comment for this story neither Supreme nor Bape returned requests for comment.)īut that doesn’t stop top resellers, who say that the work of staying informed about streetwear is as demanding as any fast-paced desk job. Both Supreme’s and Kith’s terms also condemn resale. Supreme’s website explicitly prohibits bulk buys, limiting customers to one product style per person, and one overall transaction per day. Washington Heights resident Andre Arias heads to Supreme every Thursday to pick up its latest apparel releases. It’s a point of pride that doesn’t seem to stick well with the brands that sell these styles. I got my kids’ expenses and my rent - just like anyone else.” He says he also has windfalls: I n 2018, after camping out in Miami for two days straight, he sold $3,500 worth of wallets, belts, T-shirts and bags from the Supreme x Louis Vuitton collab for a whopping $12,000. He’s held a number of retail jobs but currently, he supports himself through reselling, covering his monthly bills, which include $900 in rent, $395 for his cellphone and $500 in child support. Mojica’s daily schedule includes entering online raffles, which provide eligibility to buy forthcoming sneakers, and camping out at popular boutiques. Locals with access to NYC flagships are turning the proximity to their advantage, stocking up and then immediately selling for higher prices to hungry shoppers around the world. Headed by savvy brands such as Supreme and Kith, the streetwear look blends elements of hip-hop, sportswear and skateboarding and attracts a uniquely rabid following, with fans known as “hypebeasts.” These stylish stans track highly anticipated drops and will pay massive markups for limited-supply items. “How can I complain?”Ĭash-strapped fashion fans are turning to the underground streetwear market to make ends meet. “I made almost $200,” says Mojica, a streetwear lover himself, who used to save up his childhood allowance to buy hot sneakers and still occasionally keeps his hands on an item or two.
But on Monday, he already had a buyer on the hook who was willing to pay a premium for the Nobu-themed loot Usually, Mojica posts newly purchased wares on his Instagram account, which currently has a modest, but enthusiastic, 2,867 followers. To his delight, he picked up a $160 hoodie and a $65 T-shirt. Rather than schlep to an office, the Lower East Side resident wakes up on weekday mornings and treks to high-end streetwear shops, then stands in line to snag the latest release, or “drop.” Last Monday, the 32-year-old rushed over to Kith on Lafayette Street, and waited for three hours to load up on duds from the store’s newly released, limited-supply design collaboration with Nobu, the Japanese restaurant group. The best disposable cameras to snap up, especially now that Chris Pine uses themįor enterprising hustlers like Lou Mojica, shopping is a full-time job. The best chinos for men in 2022: 12 pants and shorts for him The 15 best microwaves of 2022, with shopping tips on from a Best Buy home expertĪmika Blow Dryer Brush review: Why I use it more than my Dyson Airwrap
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